Generally the loudness of a sound is related to the amplitude of the sound wave; a wave with bigger variations in pressure generally sounds louder. Because the energy is spread over a larger and large...Generally the loudness of a sound is related to the amplitude of the sound wave; a wave with bigger variations in pressure generally sounds louder. Because the energy is spread over a larger and larger area as time goes on, the intensity decreases as you move further from the source. The area of a sphere is given by 4πr2 so the decrease in intensity is proportional to r2 where r is the distance from the source.