The magnetic field is directly out of the page, represented by circled dots; it exerts a force on the moving charges, causing a voltage ε, the Hall emf, across the conductor. (b) Positiv...The magnetic field is directly out of the page, represented by circled dots; it exerts a force on the moving charges, causing a voltage ε, the Hall emf, across the conductor. (b) Positive charges moving to the right (conventional current also to the right) are moved to the side, producing a Hall emf of the opposite sign, −ε.